Spirits of Innovation.
Within the category and beyond,
THAT creates premium experiences with new technology.
Kraken – A Tale Well Told
A 360 campaign (featuring Tom Payne) that imagines a world in which the Kraken is real—to inspire the audience to tell epic stories. Social media was overrun with fans trying to learn which new horror film Tom Payne was about to release.
The Long Drink - The Happiest Country on Earth
Miles Teller befriends a bear via sharing a Long Drink in our campaign that aimed to make America The Happiest Country on Earth. We went beyond just making a liquor ad and built a magical world that transforms wherever you’re drinking The Long Drink into the Happiest Place on Earth.
Bud Light - Can Cam
An immersive film series that we shot entirely with a can of Bud Light. It gave lifelong fans of the NY Knicks a chance to capture their friends in the stands at the same time they filmed action on the court. Truly a dream come true.
Immersive Van Gogh –
Letters From Vincent
This project was part of the Immersive Van Gogh experience currently running across America. Letters From Vincent uses artificial intelligence and machine learning to craft an original letter for you, using Van Gogh's own words and original art inspired by the work he sketched into his letters.
Michael Kors – Walkbox
A catwalk that functioned as an artificially intelligent video machine for Michael Kors. The experience generated 300 films in one night featuring influencers and celebrities as they “traveled around the world” generating 65 billion organic impressions along the way.
Signal – We Know Nothing
Most people that use social media platforms don’t truly understand how their own data is being used and why privacy is so valuable. Data privacy is as complex as it is hugely important and conveying that simply is not easy. Our brand campaign for Signal changed that. And it was created with no purchased media and without leveraging any personal data
For the campaign, we launched our global creative platform with a TVC and online video. We extended the campaign with a social series of privacy encounters - provocative social content that sparked new reflections on the personal value of greater privacy. And a blog post that caught fire and helped Signal become the #1 messaging app in over 60 countries.
Sony – Madison Beer
The pop superstar talks about creating a digital, immersive reality concert that puts fans first.
Fan Control Football
How do you launch a brand during a year when everyone is quarantining at home? Mobilize one of the brand’s most passionate advocates to create earned media. With help from Quavo, one of the best Trap artists in the world today, we helped introduce Fan Control Football, a game where fans can influence real world outcomes.
Walmart – WhaddaYaWannaKnow
The world’s most entertaining e-commerce experience created for Walmart. A seemingly-infinite interactive clickhole is a shoppable experience you explore based on topics you love instead of boring everyday products.