The Long Drink
The Happiest Country on Earth
That Refreshingly Funny Campaign
We’re helping make America The Happiest Country on Earth, the same way Finland became the happiest country on earth. By giving people The Long Drink.
We didn’t make a liquor ad, we built a magical world that turns wherever you’re drinking The Long Drink into The Happiest Place on Earth.
“So pumped! I don’t think we’ve ever seen social sharing stats like these.”
The Happiest Merch
We turned custom costumes from our spots into purchasable merch. From Finnish Long Drink sweaters to “Drinking Pants,” based on the Finnish tradition of “Pants Drunk”.
Social Sensation
Our Finnish motivational streaker debuted in two of the spots and made his mark by motivating happiness across social platforms.
