Michael Kors
Walkbox
That Immersive Fashion Experience
A catwalk that functioned as an artificially intelligent video machine for Michael Kors. The experience generated 300 films in one night featuring influencers and celebrities as they “traveled around the world” generating 65 billion organic impressions along the way.
“The best case study ever of a live experience built for social sharing.”
Influencers used the immersive catwalk to create films throughout the evening which then appeared immediately all over social media.
Our team of 3 collaborated with an AI to produce 300 films in one night.
