We create desire by making Humans the Hero of brand stories.
We make people say I want THAT.
Immersive Van Gogh –
Letters From Vincent
This project was part of the Immersive Van Gogh experience currently running across America. Letters From Vincent uses artificial intelligence and machine learning to craft an original letter for you, using Van Gogh's own words and original art inspired by the work he sketched into his letters.
Walmart – KID HQ
KidHQ is a toy store on the internet designed to be a safe place for kids to play. The only goal is to create a toy report, which turns into a shopping list for parents.
Michael Kors – Walkbox
A catwalk that functioned as an artificially intelligent video machine for Michael Kors. The experience generated 300 films in one night featuring influencers and celebrities as they “traveled around the world” generating 65 billion organic impressions along the way.
Walmart – WhaddaYaWannaKnow
The world’s most entertaining e-commerce experience created for Walmart. A seemingly-infinite interactive clickhole is a shoppable experience you explore based on topics you love instead of boring everyday products.
Sony – Madison Beer
The pop superstar talks about creating a digital, immersive reality concert that puts fans first.
Signal – We Know Nothing
Most people that use social media platforms don’t truly understand how their own data is being used and why privacy is so valuable. Data privacy is as complex as it is hugely important and conveying that simply is not easy. Our brand campaign for Signal changed that. And it was created with no purchased media and without leveraging any personal data
For the campaign, we launched our global creative platform with a TVC and online video. We extended the campaign with a social series of privacy encounters - provocative social content that sparked new reflections on the personal value of greater privacy. And a blog post that caught fire and helped Signal become the #1 messaging app in over 60 countries.
Mirror – Brand Launch
An online campaign for Mirror that became our first superbowl ad. We took over a luxury home and shot tutorials, print, and social that introduced the new product and demonstrated its functionality—launching the future of in-home fitness in an environment anyone would want to work out in.
Allpaper
Allpaper is an AR wallpaper that uses technology to create a portal to anywhere. For the first edition of Allpaper, THAT Originals collaborated with The National Double Dutch League and creator / illustrator, Edwina White, to bring you “Secret Block Party” where our hand-illustrated wallpaper animates a summer street in Harlem where New Yorkers double dutch. Try it out at home.
