Walmart
KidHQ
That Interactive Virtual Retail Experience
KidHQ is a toy store on the internet designed to be a safe place for kids to play. The only goal is to create a toy report, which turns into a shopping list for parents.
Kids are able to explore, discover and play with their favorite toys in a setting that inspires the same joy of a toy store, but ultimately culminates in a parent-friendly e-commerce experience.
“A glimpse into the future.”
The characters and spaces in the world of KidHQ
Kids move between floors via the Funovator so every floor is just as important as the next.
With an unlimited number of floors, kids can test toys in ToyLab, and then go on a vlogging adventure with Barbie. Each visit to KidHQ is unique and infinitely refreshable.
KidHQ award recognition
For KidHQ, THAT won:
Best Interactive Content Series or Piece – Digiday.
Silver Telly, Branded Content Craft-Interactive Video – Telly Awards.
Silver Telly, Branded Content General-Children – Telly Awards.
