Technology, Humans and Taste designs concepts and strategies that solve problems for brands and other people.
Michael Kors –
Walkbox
A catwalk that functioned as an artificially intelligent video machine for Michael Kors. The experience generated 300 films in one night featuring influencers and celebrities as they “traveled around the world” generating 65 billion organic impressions along the way.
Immersive Van Gogh –
Letters From Vincent
This project was part of the Immersive Van Gogh experience currently running across America. Letters From Vincent uses artificial intelligence and machine learning to craft an original letter for you, using Van Gogh's own words and original art inspired by the work he sketched into his letters.
Signal – Protect Yourself
Launched on January 28, International Data Privacy Day, “Protect Yourself” stars Taraji Henson as she takes us on a tour of her house, highlighting the tracking devices hiding in plain sight and reminding us that we have “more followers than we think”. Taraji shows us how vulnerable we are and then shows us the only solution. The only truly private place on your phone, Signal.
Signal – Billboard
Signal launched their first ever global advertising campaign on International Data Privacy Day in We Know Nothing style, with a billboard facing the wrong side of the road in Albuquerque, New Mexico. And champagne.
We had a person open a bottle of champagne in front of a billboard that said “No personal Data was bought or Sold in the Creation of this Video” and shared the video on twitter.
Sony – Madison Beer
The pop superstar talks about creating a digital, immersive reality concert that puts fans first.
Sam’s Club - MagiCart
The experience guides shoppers through Sam’s Club via shopping carts that transform into crazy vehicles that travel through an immersive narrative world built in augmented reality. The gamified treasure hunt includes product interaction, store mapping and staff engagement.
Sotheby’s - AR Family Tree
An AR experience for Sothebys that immersed viewers in the history of Chatsworth Manor. Attendees unlocked 3D portraits and animation from inside antique hand-painted wallpaper, while an immersive audio experience delivered through Bose sound collars helped bring it to life.