Sotheby's
AR Family Tree
That AR Portrait Gallery
An AR experience for Sothebys that immersed viewers in the history of Chatsworth Manor. Attendees unlocked 3D portraits and animation from inside antique hand-painted wallpaper, while an immersive audio experience delivered through Bose sound collars helped bring it to life.
“The experience itself isn’t about the technology, but the technology tells the story.”
The family portraits were captured in volumetric detail, granting attendees unprecedented access.
Visitors discovered the family history through interactive wallpaper from the Chatsworth House.
AR project crosses cultural boundaries.
Adweek highlights how Sotheby’s Chatsworth House beautifully tells the story of one of England’s most influential families.
