Sam’s Club
MagiCart
That AR Retail Experience
The experience guides shoppers through Sam’s Club via shopping carts that transform into crazy vehicles that travel through an immersive narrative world built in augmented reality. The gamified treasure hunt includes product interaction, store mapping and staff engagement.
“Innovation isn’t always about inventing something new, it’s often about taking something old and re-inventing it.”
We created four worlds to explore by imagining what kids would see when they stood on the front of a shopping cart and rode around the store.
Featured products unlocked animations that gave shoppers information and deepened the story.
