Technology, Humans And Taste designs strategies and brings concepts to life that help brands evolve and connect with humans.
Mirror
What began as an online campaign to launch Mirror, was so successful that it became our first Super Bowl ad. We took over a luxury home and shot a full campaign, with tutorials, print, and social that introduced the new product and demonstrated its functionality—launching the future of in-home fitness in an environment anyone would want to work out in.
CUT
There’s nothing more emotional than a radical new hairstyle. It changes who you are. For this intimate film series with fashion influencers for Conde Nast, we asked up and coming models to share who they wanted to become, while celebrity hairstylist Garren listened in, and then gave the influencers transformational haircuts that reflected their aspirations. We also featured R+Co. products elegantly throughout the films.
Signal
Data privacy is particularly important and relevant to marginalized communities. “Protect Yourself” stars Taraji Henson as she takes us on a tour of her house, highlighting the tracking devices hiding in plain sight and reminding us that we have “more followers than we think”. Taraji shows us how vulnerable we are and then shows us the only solution. This campaign took Signal from an also ran secure messaging app to the #1 messaging app in over 60 countries.
SOTHEBY’S
An AR experience for the uber-wealthy at Sothebys “family Tree” immersed viewers in the history of Chatsworth Manor. Attendees unlocked 3D portraits and animation from inside antique hand-painted wallpaper recreated from the house, while an immersive audio experience delivered through Bose sound collars helped bring it to life.
Michael Kors –
Walkbox
A catwalk that functioned as an artificially intelligent video machine for Michael Kors. It generated fully-edited fashion films showing attendees traveling around the world in one minute. The experience generated 300 films in one night featuring influencers and celebrities as they “traveled around the world” generating 65 billion organic impressions along the way. This AI-powered experience from 2017 was featured in an article about cutting edge AI experiences published in 2023.
Worn
We all have an ugly piece of clothing, we don’t them for how they look, we keep them for the memories they hold. For this intimate film series with fashion and music influencers for Conde Nast, we asked beautiful people to share stories about their ugliest piece of clothing. The documentaries tell powerful stories about creativity and identity.
Reunion
We built every part of the Reunion brand, the name, the design, the hand-illustrated art, social assets and the hero film in close collaboration with the owners. The father, a scientist and shaman reunited with his grown children after the spirits told him he needed their help to grow hemp and create ultra-premium CBD products. Every asset, from the film to the branding, communicates the idea of “reunion”. And as a testament to the brand each creative choice was given a ritual and approved by the spirits.
Criteo
This Superbowl was concieved and executed as a miniature big budget film. Partnering with director Floria Sigismondi known for her high fashion work, shot in Rome and featuring millions of dollars of couture and hand-crafted costumes, this film (the first ad for the brand) led a huge re-positioning effort and a creative campaign that included digital and experiential.
