Criteo
Super Bowl LVI: Future Selves
That Redefining Brand Campaign
The future is wide open
What does the future of the internet look like? With Criteo it’s more consumer choice on an open internet. We helped people imagine it by creating a world. One in which you get to define your own experience.
We didn’t make a commercial, we crafted a world
Built like a feature film, each speculative future was researched and brought to life with backstories and vision boards inspired by the possible impact of data and future-tech.
2040
An era of environmental detecting wearable tech and smart contacts. In 2040, Ava gets her caffeine fix through a macchiato patch.
2080
An era of liberation. Aging has been reversed. Food is consumed telepathically.
2060
The world as we know it ended in 2055. Making way for a new, better world to emerge. An open world. Ava is a survivalist. Brainwave sensors allow tribes to communicate across great distances.
:06 second cinematic trailers teased the superbowl spot
“The spot has an interesting way of demonstrating what someone’s future self would be like based on the different decisions made today.”
We continued the story with unique :15’s that dimensionalized our future Avas and brought Criteo’s brand attributes to the forefront.
Everything drove to a microsite, set in the future. Here people could enter into the world of each future Ava and learn about Criteo’s impact into the year 3,000 and beyond.
The future is filled with powerful females
As a brand, Criteo is built on empowerment. A value exemplified in every aspect of the work, including an all-female creative team, director Floria Sigismondi, Criteo CEO Megan Clarke and a female owned and led Production company (Believe).
