Sony “Beyond The Screen”
Spider-Man: Across the Spider-Verse
That Bilingual Global Campaign for Creators
Super Hero Challenge
How can we inspire young creatives to want to use Sony technology and aspire to work with Sony? We created the Beyond The Screen campaign framework to do just that.
Our global, bilingual campaign provided unparalleled access and education including never before seen BTS footage, exclusive interviews with accomplished creators, and tech demos showcasing new tools that helped our creators realize their creative vision.
See below how all of the many channels worked in concert to achieve our KPI’s.
Spider-Verse
The first batch of content for our campaign was centered around the creators of the critically acclaimed film, Spider-Man: Across the Spider-Verse.
(Super) Hero Video
Our hero video packs a punch with an exciting fast paced edit that also delivers hard working campaign messaging and gives our viewers a BTS look at how the movie was made.
Social Videos
Our social videos take a deeper dive, each with a specific focus to show how certain creative challenges were overcome with technology and how audience favorite characters were brought to life.
OOH in Shibuya
We adapted all of our content for the Japanese audience including this heavily trafficked digital billboard in Tokyo.
Advice from the Spider-Verse Team
We riffed on the comic book aesthetic from the movie and crafted an organic social campaign that worked in tandem with the paid social media plan.
