Chief

Call the Future

That Women’s Leadership Campaign

We kicked off Women’s Future Month 2022 with Chief, a women's network focused on supporting female leaders. Created and directed by women, it tells the story of a near future when we learn that maybe we aren’t quite as advanced as we’d like to think. This entire campaign was intended to start a conversation about changing the face of leadership.

Chief’s website was updated to reposition Women’s History Month as Women’s Future Month.

Wild Postings Invite You to "Call The Future"

We posed provocative questions comparing the progress of technology to gender equality. They invited people to weigh in by calling the future.

Call the Future

We placed a full page ad in the New York Times asking members of the public to call a hotline to the future. Callers could choose from a menu that included options like: Time traveling, listening glass ceilings breaking and telling us their vision of a future where women lead the way