THAT creates concepts and strategies that connect people and transform brands. We use outside perspectives and unexpected technologies in everything we do.
A Tale Well Told
A 360 campaign that imagines a world in which the Kraken is real—to inspire the audience to tell epic stories. Social media was overrun with fans trying to learn which new horror film Tom Payne was about to release.
Walkbox
An augmented catwalk that functioned as an artificially intelligent video machine for Michael Kors. The experience generated 300 films in one night featuring influencers and celebrities as they “traveled around the world” generating 65 billion organic impressions along the way.
Worn
For this intimate film series with fashion influencers for W Magazine, we asked beautiful people to share stories about their ugliest piece of clothing. The documentaries tell powerful stories about creativity and identity.
Can Cam
An immersive film series from a 360-camera that we put in a can of Bud Light. It gave NY Knicks fans the ability to capture video of their friends in the seats and the players on the court for the very first time.
Corktown
A community-focused documentary series for Ford that introduced their plans to reimagine the Michigan Central Station and highlighted the people that make Detroit such an exceptional place.