Food Network
Red Velvet Pancakes
That Virtual Reality Culinary Experience
An immersive campaign that reimagines what a recipe video could feel like with a 360 recipe video on Facebook, a VR kitchen experience and virtual reality game. We explored the basic ritual of pancakes for breakfast and game-ified the experience with the most extravagant use of immersive technology probably ever.
“People will need to see this video.”
Follow along with Chef Mikey step by step.
Recreating the pancake-making experience to perfection.
The whole experience was a culinary adventure like no other.
Throwing a pancake party to celebrate the launch of the experience.
