Walmart

#coin

That Responsive Interactive-Film Integration

Emotionally intelligent commercials for Walmart that respond to choices made in an interactive film series. The campaign was contest-driven allowing participants to earn #coin that was redeemable for prizes.

Participants used clues from the interactive show to compete in the contest.

Contestants competed for over $250k worth of prizes with over 15,000 winners.

#Coin integrated seamlessly into the remake of the 1983 film WarGames as viewers led misfit hackers on a journey from pranksters to leaders of an international movement.