Cool Cats

NFT’s Hit the Mainstream

That Multifaceted NFT Awareness Campaign

Operation ‘Find Blue’

We brought NFT’s to the mainstream with this multifaceted campaign for Cool Cats. Our goal was to evolve Cool Cats from a blue chip NFT brand, to an IP company across all mediums. We knew the heroes of the Cool Cats world were going to be featured in the Macy’s Thanksgiving Day Parade and leveraging that was our opportunity to introduce them to the world.

Missing Cat Posters

The narrative of the campaign kicked off with animated social videos where Blue Cat goes missing and his best friend Chugs tries to rally the community to help with operation “Find Blue.” In addition to building momentum on social, we put up tens of thousands of IRL posters OOH in NYC to spread awareness and drive engagement.

Influencer Marketing

We sent kits out to creators who helped us extend the reach of our campaign and tap into new audiences online.

OOH Activations

The campaign narrative continued with the placement of huge cat toys in iconic locations around NYC. Or did it?

We did it!

The Blue Cat & Chugs Balloon and reunion at the Macy’s Day Parade (IRL and Virtual) was the crescendo of the campaign and the metrics were way beyond expectation!