Technology, Humans And Taste
Technology, Humans And Taste

VR Pancake

Virtual reality content experience

THAT Virtual Reality Pancake Experience for Food Network

Recipe videos don’t work. They’re impossible to follow along with and they don’t necessarily make the food better than an old-fashioned cookbook. So, we set out to revolutionize the recipe video by exploring the most basic ritual of breakfast with the most extravagant use of immersive technology.