Technology, Humans And Taste
Technology, Humans And Taste

Kraken Rum

Global brand repositioning

THAT epic TV ad that proves the beast is real

We set out to evolve The Kraken Rum (one of our personal favorites). So, we started not with the liquid but with the horrendous beast that was it's namesake. How would our world be different if the beast was real? What if it wasn't an old-fashioned brand that told stories of past glories, but a thoroughly modern brand that served as a platform for the epic tales told by it's fans?